Tourism Statistics
Melbourne Data
Total Travel YE Sep 06
Visitors to Melbourne increased by 10.1% to nearly 19.0 million.
Market Share : 37.9% of visitors to Victoria and 37.1% of nights spent in Victoria.
International overnight travel YE Sep 06 compared to YE Sep 05
- Visitors to Melbourne increased by 6.5% to over 1.3 million.
- Visitor nights in Melbourne increased by 17.6% to nearly 26.8 million
- Expenditure averaged $88 per night in Melbourne
- Share : 93.8% of international visitors and 87.6% of international visitor nights.
- New Zealand remained Melbourne’s biggest source market of visitors (UK 2nd).
- China became the biggest contributor of visitor nights in Melbourne.
- 'Holiday / pleasure’ remained the biggest purpose of visit for international overnight visitors to Melbourne.
- ‘Education’ remained the biggest purpose of visit in terms of international visitor nights in Melbourne.
- Average stay in Melbourne by international visitors is 18.1 nights (contributed mainly by education and backpackers)
- ‘Rented house / apartment / unit / flat’ remained the most popular accommodation type for international visitor nights in Melbourne.
- Visitors to Melbourne increased by 11.9% to nearly 6.6 million.
- Almost 2/5 (39.0%) came from intrastate and over 3/5 (61.0%) came from interstate.
- Visitor nights in Melbourne up by 9.6% to nearly 19.6 million nights.
- Over 1/4 (26.5%) came from intrastate and nearly 3/4 (73.5%) came from interstate.
- Melbourne’s share of travel to Victoria increased
- Share of visitors (37.1%) - up by 2.5% points.
- Share of visitor nights (36.3%) - up by 2.5% points.
- Domestic overnight visitors spent on average $224 per night in Melbourne
- NSW remained the biggest source of interstate overnight travel to Melbourne.
- Visiting friends or relatives’ remained the biggest purpose of visit for domestic overnight visitors to Melbourne.
- Average stay in Melbourne by domestic overnight visitors 3.0 nights
- Eat out at restaurants’ remained the most popular activity for domestic overnight visitors
- ‘Friends or relatives property’ remained the most popular accommodation type for domestic visitor nights in Melbourne.
Domestic daytrips in the YE Sep 06 compared to the YE Sep 05
Visitors to Melbourne increased by 12.0% to over 11.4 million
- Share of daytrip visitors (36%) - up by 3.8% points.
- Domestic Day trip expenditure averaged $110 per trip
*Data sources : Tourism Australia, ABS, Bureau of Tourism Research (International Visitor Survey [IVS] and National Visitor Survey [NVS]), Tourism Victoria and Destination Melbourne Tracking data - Sep ‘06