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A special rate/charge scheme (marketing, promotion and business development fund) is money that is raised by Council through a levy on properties used for commercial purposes within a defined boundary, normally an activity centre.
Schemes are usually prepared and facilitated by Council at the request of the respective Business/Trader Association of that precinct.
The funds collected are wholly allocated to an incorporated Business/Trader Association via a funding agreement with Council. The Association is required to expend the funds specifically for the purposes of promoting and marketing the commercial centre. Schemes in Port Phillip are usually in place for a period of five years and require renewal upon expiry.
Special rate/charge schemes can provide a significant pool of funds to market and promote a precinct. As such, Council's Economic Development team provides support with implementation/renewal of the scheme, governance, day to day operations and strategic planning such as business and action plans.
There are three special rate/charge schemes currently active in Port Phillip:
For further information on special rate/charge schemes please Contact us.