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Professional, Scientific and Technical Services is the most dominant sector of the Port Phillip economy, generating 19,921 (22.9%) local jobs in 2012/13 and almost 22% of registered businesses in the municipality.
Creative Industries account for one-third of economic activity in Port Phillip.These industries generate ‘indirect employment’ accounting for 14,100 jobs on top of the ‘direct employment’ of 12,700 employees in the sector.
Port Phillip is a ‘Creative City’ in a national context with Creative Industries accounting for 15% of employment compared with 9% in Inner Melbourne.
The City accounts for nearly 13% of all Creative Industry jobs in Victoria despite accounting for less than 4% of total employment in the state and generates $3.6 billion in value added to the local economy.
Locally there are over 5000 jobs in software and interactive content, representing over $1.8 billion in value. Much of this activity is clustered around St Kilda Road, Queens Road and parts of South Melbourne.
Port Phillip is home to tourist attractions of state and national significance including the foreshore, St Kilda beach, Luna Park, The Palais Theatre, Gasworks Arts Park and Station Pier.With our partners Tourism Victoria, Destination Melbourne, the Inner Melbourne Councils (IMAP Tourism Working Group), St Kilda Tourism Association, business associations and tourism operators Port Phillip is promoted as a 'must visit' destination.
Collaborating with Destination Melbourne, areas of Port Phillip are featured in a number of publications distributed through visitor information channels:
Retail accounts for 7% of jobs in Port Phillip. It is dispersed throughout the City with a concentration in South Melbourne influenced by the South Melbourne Market.
For information on retail hubs in Port Phillip see our Activity Centres page.