Marketing Business Breakfast

At this inspiring Port Phillip Business Breakfast,you’ll find out how Katherine Sampson – once a stay-at-home single mum with two kids under three – came to establish and lead one of Australia’s fastest growing franchise operations, Healthy Habits.

 

Marketing Breakfast
Date:	Tuesday 9 September 2008
Venue:	The Point Albert Park
	Aquatic Drive, Albert Park Lake
Time:	7.00am - 9.15am (registration from 6.45am)
Cost:	$45.00  - Including Hot Breakfast
Bookings:	Essential. Click here to book online or call
	Rhiannon - 03 9209 6520

 

 

 

 

 

 

 

 

 

 

 

 

Initially, she was challenged by her lack of general business skills, although common sense, passion and a drive to succeed were certainly in abundance.  Katherine sought to leverage the expertise and goodwill of other entrepreneurs, attending every seminar in town and cold calling people of interest. 
 
Katherine saw an opportunity to capitalise on the growing health trend in the form of the humble, but highly consumed sandwich. She wanted to create a strong, modern brand that promoted healthy lifestyle habits, sold fresh, wholesome ingredients, delivered exceptional service and appealed to everybody.

 

Katherine enlisted the help of experts, ranging from strategists to brand development, and before too long, the concept of Healthy Habits was born; what started out as a single business has grown to twenty-eight stores in VIC, QLD, NSW and the ACT.

In 2007, Katherine won the My Business Magazine overall Excellence Award and was a finalist in the Veuve Clicquot International Women’s Awards.  She has also been a finalist for the Telstra Business Women’s Awards in 2002, 2005 and 2006.  Katherine is also a finalist for the Ernst & Young Entrepreneur of the Year Awards 2008.

She continues to work hard, motivate and inspire her team and continues to expand her business across the country.   She also has plans to expand into the US and New Zealand … a healthy future for Katherine is definitely on the horizon!