Glossary

City of Port Phillip

As described by the City boundaries, made up of a number of areas or ‘villages’ including Elwood, St Kilda, East St Kilda and Balaclava, Middle Park, Albert Park, Port Melbourne, Beacon Cove. (CoPP)

City of Melbourne

The City of Melbourne is made up of the city centre and a number of inner-city suburbs, including Carlton and North Melbourne (CoM)

Inner Melbourne

Covers the municipalities of Melbourne, Port Phillip, Stonnington, and Yarra. Includes the suburbs of St Kilda, Port Melbourne, Brunswick, Richmond, Prahran and South Yarra as well as Carlton, North Melbourne, St Kilda Road and the CBD

Metropolitan Metropolitan

Melbourne contains 31 Local Government areas (LGAs)
Melbourne: including all LGAs within the Melbourne urban boundary as well as the LGAs immediately beyond the urban boundary such as Mornington Peninsula, Casey, Cardinia, Yarra Ranges, Nillumbik,
Whittlesea, Hume, Melton and Wyndham

Inner Melbourne (IMAP

The Inner Melbourne Action Plan (IMAP)
was signed by the Action Plan (IMAP) Mayors and Chief Executives of the municipalities of Melbourne, Port Phillip, Stonnington and Yarra in early 2006. The Action Plan contains 11 strategies of which tourism promotion is one.

Destination Marketing

Covers all the activities and processes involved in the promotion and Marketing selling of the destination. It includes activities designed to bring focus to potential buyers of the area and connect them to sellers. (eg: visiting journalist familiarisations, in-bound operator sales efforts) It also includes decisions about ‘the product’, ‘the brand’, price, market segmentation, and promotion as well as monitoring consumer motivations, trends and demands and competitive positioning. Creating ‘selling forums’ can fall under this heading

Destination Management

Destination management is cross agency cooperation in areas of Management: tourism planning, provision and functioning of tourism information centres, management of infrastructure, regional tourism organisations/private sector marketing activities and site management.

It involves ongoing and close liaison between key players who manage and promote destinations within a region.

A Tourist or visitor :

A tourist or visitor (ABS/BTR) is any person travelling for business or leisure, not people travelling as part of a permanent migration or regular commuting.

Covers the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.

This definition includes travel for business or other reasons, such as education, provided the destination is outside the person’s usual environment. (Source: BTR)

A domestic Tourist & A day tripper

A domestic tourist & A person travelling at least 40km each way overnight
A day-tripper or at least 25km each way on a day trip.