MARCH

Want to learn the secrets to developing outstanding tourism experiences?

Then join us at our next Tourism Forum and get the know how you need, first hand, from three of Melbourne’s most experienced tourism industry leaders…

Fiona Sweetman of Melbourne’s acclaimed Hidden Secrets Tours shares her insights, Gino Fulco of Tourism Victoria’s Tourism Excellence Program explains the value of research and excellent customer service; and Melbourne’s tourism director, Jane Foley, how to leverage Melbourne’s visitors services to boost your business.

APRIL

Did you know that marketing is no longer challenging, difficult, or reserved for the right brained creative types? Marketing just got 50 times easier thanks to a new invention by a young Aussie!

Coming up with new marketing campaigns to grow your business can be tricky. You may not see yourself as creative, you may think you’ve tried everything under the sun, or you just don’t have them time to come up with new marketing ideas. If so, then this is for you!

At this event you will be shown just how easy creative marketing can be. You will learn:
• The Key Ingredients To Creating A Magical Marketing Campaign;
• How Thanks To This New Invention, Campaign Creation Can Be Fast & Easy; And
• How To Guarantee The Success Of Your Campaigns Every Time!

It’s an interactive, dynamic event where everyone will get to create killer marketing campaigns for themselves and their businesses.

BUSINess PLANNING WORKSHOP - SERIES

Is your small business on the right track? Being part of this intensive hands-on workshop will give you the tools to assess your business' current position, develop targets for future growth and learn how to check your progress along the way.

The Business Planning workshop enables participants to look at their current business needs but also to look into the future. The workshop consists of 16 hours of group work and 5 hours face to face with each participant at their workplace or another venue to be determined.

Session 1: Tuesday 28 April; Session 2: Tuesday 5 May; Session 3: Tuesday 12 May; Session 4: Tuesday 19 May

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This seminar will help participants understand the operating levers they can use to increase cash in their business.

Topics will include managing customer collections, efficient stock control and handling supplier payments and terms. Using the working capital cycle, participants will be able to highlight operating improvements within their business to free up their cash.

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JULY

Is your business in tourism?

Join the tourism industry from across the Metro Melbourne area at this An industry forum with a keynote address by Clive Geddes, Mayor of the Queenstown Lakes District, New Zealand.

• Hear from Clive Geddes, Mayor of Queenstown Lakes District in New Zealand, who will share tips and insights into how Queenstown has become a successful visitor destination.

• Find out how you can partner with local government to develop a vibrant City.

• Network with industry colleagues and government representatives.

For further enquiries contact Lisa Velardo, Destination Melbourne - lisav@destinationmelbourne.com.au or 03 9869 2444.

SEPTEMBER

International Marketer Bob Pritchard is coming to Port Phillip...

At this one off business breakfast event, Bob will draw on his powerful insights and real-life marketing success stories, and show you:

• Ways to get more customers
• How to blitz your competitors
• Practical marketing techniques with take-away value

Join us for a morning of networking with local business and an inspiring address from Bob.
 

Bob has an extraordinary story to tell and exceptional cutting edge advice for any corporation, large or small.

Find out more about Bob Pritchard, 'Mr Marketing', at www.bobpritchard.com

OCTOBER

Who’s on your Front Line? Do you have the right salespeople for your business?

Every business needs sales! Building a winning sales team requires a clear understanding of what type of salesperson is necessary for success in your business, then identifying who has the sales ability needed.

This workshop will help you base your people decisions on solid and objective information, and help you avoid the most common errors involved in hiring and developing your people.

You will learn why potential is more important than experience, and how you can take the mystery out of identifying that potential.

NOVEMBER

Is your business in tourism? Interested in learning more about tourism in Port Phillip and how the industry works? Join us for our quarterly free Tourism Forums